While having a marketing budget is very important for small business, it’s equally important to spend it in the right direction and make the most out of it. How do you know where to spend it when it comes to digital marketing over traditional marketing?
For many businesses, taking the right “marketing” decision is not easy, even though it can make a big difference in their results.
Check the benefits of Digital marketing over traditional marketing statistics.
Television ads, Newspaper ads, and the likes cost a lot. Online advertising is something which even young entrepreneurs can pay for out of some saved up money.
So, even school child can have his startup thanks to the cheap cost for online marketing. This in turn helps to grow the scope of marketing across the boundary line of finance.
2.Real time result
With traditional marketing, you will have to wait for weeks, sometimes even months before the boosts starts to turn up. In this battle of marketing, online marketing wins again due to its quick results.
You can see everything in real time including:
Number of visitors.
You waste no time in taking action, when you have the real time result handy.
By using traditional marketing, you cannot really communicate with your targeted audience. You need to wait for the responses, before you can plan your next step.
Online marketing allows you to interact with your targeted audience. You can actually discuss about your company or brand with the audience. Yes, this needs more engagement from your side too.
Now, you can’t state that an advertisement on every newspaper or a television ad is going to cover most of the population. Any means of traditional advertisement is restricted to a certain locality.
Whereas online advertisement reaches out to the entire world and is not restricted to a certain area, so you are not missing out on anything.
You get instant publicity, due to the real time results of online marketing. If you don’t get instant publicity, you at least come to know that the ad isn’t working much for you.
Traditional marketing vs. digital marketing is a unfair comparison, because traditional marketing has no scope to deliver. Whereas with the digital marketing, there is a chain reaction of sharing and comments helping you to reach out to new audience and earn new visitor.
With online marketing you immediately come to know what is working positively for you and what isn’t via Google Analytics. People can easily measure the profit, bounce rate, conversion rate, inbound traffic, and the general trend of interested audience.
This helps people using digital marketing to stay a step ahead of people relying on traditional marketing.